Chaudhary Group and Reliance Consumer Products collaborate to introduce Campa in Nepal

Indian soft drink brand Campa has been launched in Nepal by Reliance Consumer Products Limited (RCPL), the FMCG business arm of Reliance Industries Ltd. The launch is through a strategic partnership with Nepal's leading business conglomerate, Chaudhary Group (CG), RCPL's official entry into the Nepali market.
Since its acquisition, the brand has had a rebirth in prominence, even becoming an official sponsor of the Indian Premier League.RCPL Managing Director Ketan Mody was ecstatic about the launch. "Along with our premium partner Chaudhary Group, we are delighted to introduce Campa to Nepal.Campa is a legendary brand with deep roots in India's beverage culture, and we are excited to now make it available to consumers in Nepal," said Mody.
The 250ml of Campa Cola, Campa Lemon, or Campa Orange costs Rs 30.These are part of the Campa series that has been introduced in Nepal. Campa Energy Gold Boost and Berry Kick (250ml PET) are also available for Rs 40.The drinks are aimed at offering refreshing, quality beverages with nostalgia and modern packaging and branding to suit Nepal's youthful and active consumer base.
Managing Director of Chaudhary Group Nirvana Chaudhary stressed the importance of the partnership. In collaboration with Reliance Consumer Products, the global leader, we are privileged to introduce Campa to Nepal. The launch stands as a testament to our shared vision of providing a portfolio of quality beverages rooted in heritage and innovation," Chaudhary said.
Campa is already available in several Gulf Cooperation Council (GCC) countries and is being introduced in Nepal as a symbol of resilience and aspiration, with dynamic packaging and flavors that will connect with the country's youth culture.
The collaboration between RCPL and CG can take Nepal's beverage industry to new levels by uniting tradition and innovation, and offering customers new, exciting beverage choices.